%0 Journal Article %K ecology %K engagement %K motivation %K participation %K retention %B Citizen Science: Theory and Practice %D 2022 %G en %P 5 %R 10.5334/cstp.436 %T Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science %U http://theoryandpractice.citizenscienceassociation.org/articles/10.5334/cstp.436/ %V 7 %8 feb